Hotline: 400 7888 48
Location: Asia Food & Hotel Service Association (AFHSA) » News » Industry News » Hubei monomer hotel plan "means" seeks the breakthrough

Hubei monomer hotel plan "means" seeks the breakthrough

Enlarge Font Size  Decrease Font Size Date: 2014-09-25  View: 46
Develop independent hotels must dislocation with the hotel chain business, don't walk scale and differentiation development, to grasp the local consumers as the center of gravity, independent hotels alliance clannishness, together create a brand, rushes out a new land. Recently, more than 100 hotels in hubei province gathered in the ancient city of xiangyang city, discuss on the mobile Internet tide impact, how to resolve surrounded by large hotel chains and independent hotels "kill" give a chance to live. 
 
It is understood that the BBS launched by diffuse clouds hotel management co., LTD. Wang wei said that the firm's founder, diffuse cloud company, there are many hotels, points directly and join in two forms. Before making the hotel industry, he mainly do the suppliers of hotel supplies, but when he opened his hotel after he realized that the industry can use the "brutal" to describe the competition, especially in front of the limelight, strength the brand chain, independent hotels. He came to independent hotels "alliance", bulk, through take the path of differentiation marketing idea of "survival". "Now like seven days, home inns hotel chain, expand very rapidly, many visitors to the strange city, before they actually go through online booking, choice is not independent hotels, of course, but the hotel chain has formed a brand effect. Our independent hotels if you want to live, only means of development, jointly create a belong to our brand." Wang wei said. His words struck a chord with the many hotel owners. In the hotel industry for more than 20 years of Ms. Li also give vent to their confusion, "this two years, I also did a lot of trial and effort, but fewer and fewer guests. I use the regiment, tourists has increased, but they stand the already thin profit more thin. I'm thinking, with what method can not only improve traffic, and can keep the normal operation of the hotel profit?" 
 
Independent hotels, in fact, is not purely a "weak", in xiangyang, local apple hotel has made a very good demonstration, apple hotel away from the start, personalized route of the people's livelihood, decorate a style to fashion and lively, targeting the young consumer groups, business has been good. Compared to wang wei believes that independent hotels and hotel chains, "without the brand effect, no member advantage, no unified standard of management and service", this led to the low competitiveness of independent hotels. 
 
Identification with the development of independent hotels must dislocation with the hotel chain business, don't go scale and different development, in order to grasp the local consumers as the center of gravity, independent hotels alliance clannishness, together create a brand, rushes out a new land. 
 
Share and [Add Favorites]:   NewsSearch  [Share]  [Close window]  [Print] Keyword:

News Video

 
Recommended News
Recommended News
Latest News